Social media has made a huge impact on the tourism industry, including hotels. User generated content such as comments, posts, images and videos on social media sites have become standard-place. Facebook for example has over 800 million users alone. The rise of Twitter, Pinterest and Instagram in addition to the digital communities that frequent their sites, all influence the consumer of today. For more insights into how social media has become a game-changer for the tourism industry, have a look at our latest infographic below.